
Last Thursday I had the privilege of sitting in on the Journalism school’s 31st Ruhl Lecture. The speech was given by Leonard Pitts Jr., who has worked for the Miami Herald as a music critic and won the Pulitzer prize in 2005 for commentary. He published a book in 1999: “Becoming Dad: Black Men and the Journey to Fatherhood.”
His speech, “A Legacy of Drums” tackled the concept of race and ethnicity in the media. Pitts compared the media to drummers, beating the pulse to which the nation walks.
“As journalists we have the privilege to be gatekeepers,” Pitts said. “Whose drums, whose stories will we tell?”
Pitts believed that stories, especially from the media, could have the power to change expectations, stereotypes and preconceived notions. His passion about the subject was tangible in the room, as he expressed stereotypes that he has dealt with in the past.
After a few minutes of conversation with some folks who he had just met, he could tell they weren’t listening to his own story.
“I could tell they weren’t speaking to me at all,” said Pitts. “They look at me and they know my love for Reverend Sharpton and my love for Jesse Jackson. They look at me and they know I’m ill-educated.”
Pitts kept emphasizing dialogue. As journalists our job is to promote this dialogue because “you cannot know someone until you know their story.” A journalist’s job then, is to convey the stories, beat the drums that people need to hear.
There is a false notion in this country, Pitts said, that racism ended after the Civil War, but it still exists. As a country, we only have these conversations after flare-ups, like Michael Richards and Don Imus. This approach will never solve anything. We should be talking all the time about race, Pitts said.
I think Pitts’ remarks were absolutely true. As journalists we have taken on this culture of “what’s going to bring in revenue, what’s going to bring in viewers?” And, in doing this, we’ve started to abandon the quiet, but significant events that happen everyday. I think we’ve all seen this in local news outlets in particular. Here in Eugene we have the honor of getting our news from KVAL and KMTR. These stations are more about the entertainment, the show, than they are about the news, said Pitts. They highlight petty crimes and waterskiing squirrels more than powerful local issues.
So what can journalists do? How do we know which drums we should be beating? Pitts said that for a lot of people diversity is like broccoli. You only put up with it because you know it’s good for you. Well, as journalists we should eat our broccoli; report the stories that are a challenge, stories that challenge the stereotype.
For audio or a transcript of Pitt's speech, click
here